If you run a business, especially an online one, you’ve most likely asked yourself at some point: How do I make my packaging more memorable? You’re not alone. In a world of boring brown boxes, learning how to make your own shipping box is your opportunity to add a personal touch, encourage brand loyalty, and really make a statement the second your customer receives their purchase.
At All Paper Tube Co., we feel that packaging should be more than solely a vessel for carrying a product; it should be a reflection of who you are. Here’s how you can design a shipping box that does more than just protect what’s inside: It adds value to your brand.
1. Why Custom Shipping Boxes Matter More Than You Think
Let’s be honest: most shipping boxes look the same. But you send out a package with your logo on it, your colors, and a message that really reflects who you are, it sticks.
A 2023 survey found that 72% of customers claim packaging design influences their impression of a brand, and more than half claim it makes them more likely to purchase again. That’s powerful.
By “make your own shipping box,” we’re not talking about trimming cardboard at your house. It’s a design of organisation of structure, material and design that represents your brand and gives an unforgettable affaire to your customer.
Want an easy starting point? Check out our Custom Mailer Boxes, built for businesses who want to make every unboxing moment count.
2. Bring Your Brand to Life Through Packaging
Your box can do more than carry your product—it can carry your brand story too.
Don’t just focus on logos: Yes, your logo matters, but look past it. Incorporate colors, fonts and even messaging that convey the personality of your brand. Are you fun? Elegant? Eco-conscious? Let the box show it.
Take advantage of the material: Textured kraft paper bound into a box will feel different on the hand than a smooth gloss. Those tiny details say a great deal without a word.
Print inside as well: Surprise your clients with prints on the inside flaps. It might be a thank-you note, a QR code that leads to your brand story, a cheeky joke — whatever suits your brand voice.
Remember: Your packaging does not have to be loud to be powerful. Only that it has to be you.
Explore our custom packaging tubes to see how other brands tell their stories.
3. Think Outside the (Shipping) Box
As you work out how to make your own shipping box, the shape and construction are as important as the design.
Smart Inserts: Inserts made of cardboard or recycled paper are a great way to keep items snug; it’s an alternative to bubble wrap or plastic filler.
Multi-use packaging: Could your box be reusable as a storage container, gift box or even a planter? If it is, customers will appreciate the extra bang for their buck.
Unbox: Strategically place easy-open tear strips, or magnetic closures or hidden compartments, to create an experience of opening the box.
Pro tip: People love to share cool packaging on social media. So why not give them a reason to snap a photo.
Want inspiration? Check out our eco-friendly packaging solutions.
4. Sustainable Packaging = Smarter Branding
Today’s customers care about the planet. And showing you do too? That’s a win-win.
Here are some easy ideas:
Use sustainable packaging: Consider recycled paper, biodegradable cardboard or even packaging made from mushrooms (yup!).
No plastic filler: Design boxes that fit your product perfectly and don’t require any extra filling.
Tell your green story: Add a straightforward message or icon that your packaging is recyclable or compostable.
At All Paper Tube Co., we’ve helped tons of brands make the switch to sustainable without compromising on quality or looks.
5. Personalize It With Tech and Data
Making your packaging personal doesn’t have to be complicated—or expensive.
Digital printing lets you customize boxes in small batches with customer names, seasonal designs, or product-specific messages.
QR codes or NFC tags can connect people to product tutorials, loyalty programs, or exclusive offers.
Use order data to adjust box sizes and cut down shipping costs and waste.
This isn’t just “cool tech”—it’s smart business.
7. How to Actually Get Started
We get it—custom packaging can feel overwhelming. But here’s how to simplify the process:
Work with the right people: Find packaging designers who understand your brand voice and manufacturers who can bring your ideas to life (hint: that’s us).
Start small: Test a custom box with a limited batch of orders. Ask for feedback, then improve.
Keep an eye on ROI: Yes, custom boxes may cost more upfront—but they reduce returns, encourage repeat orders, and boost social shares. That’s marketing gold.
We always recommend ordering samples and doing a real-life test—shake it, drop it, open it. Make sure it works as well as it looks.
Need help getting started? Contact our team and we’ll walk you through it.
8. Final Thoughts: Your Box Can Do So Much More
Learning to build your own shipping box is a game changer. It’s not simply a matter of transportation from point A to point B—it creates opportunities for bridge-building, opening up your product to be accepted by real people. So you’ll need something a little better than just a plain brown box. Design something that gets people excited to open it. Make it shareable. Make it memorable. And most of all—make it you.
At All Paper Tube Co., we help businesses create custom, eco-friendly packaging that delights customers and drives results. If you’re ready to level up your shipping game, reach out to us today.
