Paper tube packaging will come with an artwork printing, making it lively to present to consumers. When it comes to choosing the colors to print your packaging in, it can get a little confusing. Color consistency is key for brand recognition and identity, and confidently printing your brand’s colors can be tricky!
In the printing process, we generally apply with CMYK & Pantone printing. Wondering what they are? How they different? Here let us to have a look.
CMYK and Pantone are two types of color printing for custom tube packaging. They have different features, but they both work to help you create a product that looks exactly how you want it to.
CMYK is short for Cyan, Magenta, Yellow, Black. Also known as process or full color.
CMYK is the most popular method of printing. Colors are created by layering a combination of the four colors together. If you look closely, you will see the tiny dots of color which make up an image. Visually, the dots blend together and create the colors and images that you see. Although this process works great for photography and showing wide color variations, it does have its limitations.
CMYK is best suited for:
Photo printing and photorealistic imagery
Home printers and commercial printers go with CMYK to print texts and images. Similarly, most magazines and newspapers are printed using CMYK.
Pantone is all about precision. The universally used system mixes ink to create a consistent and exact color match every time.
This system is known as the Pantone Matching System (PMS) and contains over 1000 shades. Just like when choosing paint shades for your kitchen wall, each color links to a specific swatch sample and number. Different manufacturers in different locations can refer to the Pantone system to make sure colors match, even when they’re unable to compare samples visually. This ensures a visual consistency that is often lacking with CMYK.
Pantone is best suited for:
Precise color matching for branding and logos
Vibrant hues and darker tones
Special finishes including fluorescent and metallic colors
CMYK color cannot produce the same vibrancy that can be achieved with Pantone. And the other downside is consistency – CMYK colors can look different on each printer and even within the same document.
If you were to print color text or a logo with CMYK, they will have slightly fuzzy edges where the tiny dots come together to make the color, whereas the Pantone will give a perfectly crisp edge. Pantone colors also give you many options that are impossible when using CMYK, such as using metallic inks.
Print quality is generally much better and more accurate with Pantone than CMYK, however, this is reflected by the price, you pay per number of colors and also by coverage area. If you are creating something with many colors, it will become much more expensive and photographic pieces are better left to CMYK.
The differences between CMYK and Pantone should be consider when deciding which color process to use. For consistent branding and logos, Pantone is a better choice. For print jobs where exact color isn’t a concern, CMYK is the best choice. It all depends on the nature of the print job and budgetary constraints. Although it’s not exactly the most exciting subject, it can really make a difference if you choose the best options for your print pieces.
Wanna to custom paper tube packaging for your products while don’t know how to get start? Well, drop us an inquiry, we’re happy to work with you!